By Gail Woronick
Turn the work trapped in your head into a written SOP someone else can run correctly the first time, then build the system that keeps it from rotting.
Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.
Keeping a customer costs far less than winning a new one, yet most businesses lose them through quiet, fixable leaks. Here is how to close them.
